The Art of Advertising

"I really think that having great ideas is easy if you free yourself from barriers like fear or your inner inhibitions. If you worry about the doing part while you’re still thinking, then you really give yourself a hard time" says Sascha Kuntze, one of the most awarded copywriters in the world.

We hope you enjoy our selection of great ideas and creative realizations.

The Art of Advertising

Diego Speroni is a Retouch Artist from Buenos Aires. In his outstanding works for clients like Nike, Audi or Schweppes he gives images a whole new look. This campaign was created for the launch of the new Sprite bottle. Several photographs of the different elements were merged to compose the image, using photomontage and illustrations.

 

The Art of Advertising

Photographer Noë Flum lives in Zurich, but he travels a lot to do shoots for national and international clients. This image was published in the second issue of Urban Reader, a concept book series which launched in spring 2009 and is published every second year in Japan and Switzerland. Every issue centers on a specific topic and comes with a unique title, diversified content and style.

 

The Art of Advertising

João Elias' work is all about aesthetics and creation of possibilities that we usually don't get in real life; his 3D studio Briktop is specialized in digital production. He has a wide experience in architecture and product visualization which he combines with the right set of animation skills for stunning high end digital animation.

 

The Art of Advertising

"Censorship tells the wrong story", Campaign for Reporters without Borders

Being a true creative multi-talent, Sascha Kuntze likes to try new things: He's a pioneer of tilt-shift photography and inventor of the meme CV. He is a successful creative director and one of the most awarded copywriters in the world. Read the interview.

 

The Art of Advertising

Valerie Pierrehumbert is a design student at HEAD Geneva. Her designs are more than just nice surfaces: She uses packaging to tell a story about a product and her graphic poster design (unpublished mock-up) for the Paleo music festival in Nyon was inspired by the rhythm of music.

 

The Art of Advertising

AVENUE32, Photo by Pau

Susanne Lichtenegger is a German stylist, based in London. She does lots of editorial and beauty shootings, but also commercial campaigns, like this pure and beautiful look for Avenue32. We asked her about her first job in the fashion industry, her live in London and her favorite hair trends. Read the interview.