Interview with Sascha Kuntze – Writer, Director & Creative Director

Being a true creative multi-talent, Sascha Kuntze likes to try new things: He's a pioneer of tilt-shift photography, one of the most-awarded copywriters in the world and inventor of the first meme CV ever. 

Interview with Sascha Kuntze – Writer, Director & Creative Director

"It's a small world", Tilt-Shift Photography

One does not simply make a meme CV. Why did you?

As a young job seeker, how do you compete with Kim Kardashian’s bottom when trying to get attention online? Furthermore in a job market where you’re already competing against 3 billion other people who currently work on this planet? Well, you fight Kim with her own weapons. And I’m not referring to her cheeks, I mean memes.

Sometimes doing the right thing means doing the exact opposite of what everyone else thinks is right.


You have a university degree in Business Administration & Engineering. Did your parents tell you to learn „something proper“?

My parents have always been very supportive of whatever I set myself out to do, and for that I am forever grateful. I also have a degree in ‘Audio-Visual Media’ and another one in ‘Advertising and Communications’. I try to stay as curious as a child. To me creativity is not magic, it’s combining two things nobody has ever thought of combining before. In order to be able to do that, I soak in as much knowledge as I can.


What was your very first job in the creative industry and how did you get it?

I was fresh out of school, when I started as a set runner on film sets in Germany. Every day, I was the first to arrive on the set and the last one to leave, giving me about 5 hours of sleep on average. I did everything from making coffee, to blocking off roads and calming down eccentric film stars when their trailer wasn’t warm enough. Thankfully, I quickly moved up, but it was the best way to get my foot into the door of the film industry.

Interview with Sascha Kuntze – Writer, Director & Creative Director

"Censorship tells the wrong story", Campaign for Reporters without Borders

You have worked in various agencies in several different countries. How important is the surrounding for your work?

Always surround yourself with people you like. This is a very important lesson. Life is too short to deal with negative people.

What I enjoy about working in Dubai is the mix of cultures from all around the world, which come together here. Everyone brings a very different and refreshing outlook on life with them. It’s a great way to learn about the world without having to travel it (although I love travelling) and this makes it a truly fruitful environment.


What about cultural differences? Do people in Dubai have a different sense of humor than Germans?

Germans have a sense of humor? Just kidding… I’ve learned most about my own (German) culture living in the Middle East. Who would have thought? But taking a step back and being exposed to so many other ways of thinking and behaving (80% of the population are foreigners) really opened my eyes and taught me a lot about myself. It is fascinating to realize that most of the time there isn’t really a ‘right’ or ‘wrong’ way of doing things, there’s just a whole lot of ‘different’.


Coca-Cola Social Media Guard

You say: "Having great ideas is easy. Bringing them to life is the hard part." Most people would probably disagree about the first part. Where do all your great ideas come from?

I really think that having great ideas is easy if you free yourself from barriers like fear or your inner inhibitions. What I mean is that you need to force yourself to separate the two stages of ideation: the thinking part and the doing part. If you worry about the doing part while you’re still thinking, then you really give yourself a hard time. Think first. Worry about how you can bring your thoughts to life afterwards.


What’s your favorite snack at work (besides Snickers)?

I love Kinder Surprise eggs because they always come with a toy. Who doesn’t?